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Gonesh incense was trademarked
in 1965, but the legacy of this popular and well-respected
incense runs much deeper than that. More than forty years
earlier, a Lithuanian immigrant named Radzukinas successfully
acquired the Hindu Incense Company, a small-time business.
Fearing that his name would create confusion for his fledgling
company, Radzukinas shortened himself to "Radkins". And perhaps
there was something to this name-change, as from this point
forward, Radkins found overwhelming success, dedicating himself
fully to the manufacture of quality charcoal incense cones and
burners. By the time the second generation of Radkins were ready
to take up the reigns, Genieco, Inc, became reality. One of the
first additions to the company's line was incense sticks. The
name chosen for these sticks was Gonesh.
Continuing our theme of history, we can look at the name Gonesh
and see an immediate link to the ancient "Ganesh," one of the
best-known and widely worshipped deities in the Hindu pantheon.
The image of Ganesh, with his instantly recognizable elephant
head, can be found across India. Regardless of sect, devotion to
Ganesh is widely dispersed, and includes followers of Jains,
Buddhists, and other faiths as well. Like Gonesh incense, with
is purifying and invigorating scents, Ganesh has been known
variously as the Lord of Beginnings and Remover of Obstacles.
And, likewise, as the Gonesh incense story spreads backward from
that 1965 trademarking of its name, so too does it reach
forward. As the company flourished through the 1960's and 70's
and into the eighties, a third generation of family joined the
Radkins family business. And, as the "hippie generation" faded,
the company was forced to find success through savvy business
maneuvers and the production of a superior product, which Gonesh
incense most certainly is.
What makes this incense stand
above so many other brands is the way in which this incense is
manufactured. It uses charcoal-based incense, which eliminates
that “punk” smell that so many incenses have. It’s like burning
a resin-type incense on charcoal, but automatically, and without
the mess. Not many brands are manufactured this way because it
requires a special and more costly process, but Gonesh has been
doing it for so long, they own all of the equipment, and
manufacture everything from the incense to the packaging, all
in-house.
We have an entire section
devoted to
Gonesh
Incense, so feel free to indulge and pick up your
favorite scents today.
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